CHM_Icon_ChannelManagement.pngChannel Program Development

Better Recruit, Engage, and Enable your Channel

Whether Channel Program development equates to a Program re-brand, strategic planning, tactical resources or total implementation and execution, we’re here to help you take Partners to the next level. Working together, we will develop effective programs and strategies to help you engage and enable your ideal Partners.

 From building out a new Partner program, re-evaluating a dated Channel strategy or integrating a new Partner type or solution area, The Channel Maven Consulting team will develop a program and Channel strategy that better aligns with your Partners and enables them to more easily drive more demand for your solutions.

Our Channel consultants will help you:

  • Assess current partner programs
  • Design, develop, and launch a Channel strategy
  • Align Partner-facing teams with Partner goals
  • Increase Partner expertise across products and solutions
  • Utilize Partner feedback to improve programs and resources
  • Incorporate industry best practices
  • Prioritize changes to your programs
  • Analyze, monitor, and report on Channel Program health
  • Outline and make recommendations on your Partners’ journey
  • Identify and recruit new Partners

We develop and align Partner Programs for optimal onboarding and engagement across:

  • Certification requirements and benefits
  • Deal registration
  • Cloud transformation strategy
  • Market dynamics and trends
  • Incentive programs
  • Field marketing
  • Partner Advisory Council support
  • Co-marketing
  • Alliance development
  • Social media outreach
  • Content development


For more information on assessing your Partner Program, download our e-Book

Keeping Your Channel Partner Program Relevant in Today's Market

CH Prog Pt 1 cover image.png Get it!