Channel Maven Blog

Why Communications to your Channel Really Matter

We’ve all done it. You get into a rut communicating to Partners; the same old email here, the same stale newsletter there. Unfortunately, what happens is a global tune out of your entire Channel. Why should they care when it feels like you don’t?

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Make Sure your Channel Marketing Core is Solid

This morning I pulled out my back. Stay with me, this will make sense for the Channel, I promise. If it doesn’t I’ll blame the muscle relaxers, but stay with me anyway.

I pulled out my back, like walking bent over and not able to pick up anything more than my laptop and immediately sought help from a few resources. Namely a chiropractor, massage therapist, and physical therapist. All of them said, “Well, you need to make sure your core is solid before you do anything else.”

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Channel Partner Education: Small Steps Lead to Demand Generation

When consulting with Vendors on the topic of Partner Education we often hear about goals for To-Partner communications and demand generation initiatives. Everyone, especially Partners, are hyper-focused on generating demand and in many cases conversations with Vendors involve tactics that Partners can self-execute. Typically, these include portal activities such as customizable email drip campaigns, social media content and syndication and downloadable content such as white papers, eBooks, infographics, videos and webinars.

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#CMCtv Episode 12: Drive Engagement with Communications TO Partners

Welcome back to another episode of #CMCtv. In this episode, we discuss how communications TO Partners helps Vendors drive engagement.

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Channel Marketing Trends 2017

As we embark on another year in the evolving Channel, it’s time to look at how the latest Channel marketing trends can help Vendors and Partners drive demand. While everything from products and services to routes-to-market is rapidly shifting, we recommend Vendors pay special attention to three emerging strategies to stay top-of-mind with Partners in 2017:

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CMCtv Episode 10: Training Successful Partner-Facing Teams

In case you’ve been missing Channel Maven TV (#CMCtv), you’ll be happy to know… We’re back with all new short, strategic, informative Channel-centric episodes! In this one, Heather K. Margolis and guest Ryan Morris discuss how Partner-facing teams within Vendor organizations can help demonstrate real value to today’s Channel Partners.

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Conquer Ease of Doing Business in Your Channel Partner Program

In today’s competitive landscape, your Partners work with a variety of Vendors and don’t have time or patience to navigate a difficult program. Vendors who focus on ease of doing business are the ones finding success in their Partner programs.

How can you ensure your Program is easy to navigate but still provides value? Here are four components of a simple, effective Partner Program:

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Channel Marketers: The Biggest Inbound Trends Affecting Your Channel

As channel marketers and tech geeks, we were thrilled to send team members to HubSpot’s Inbound 2016 marketing and sales event in Boston last week. This year’s speakers included the likes of Tim Urban, Reshma Saujani, Angela Duckworth, and Gary Vaynerchuk – all focused on digital transformation’s impact on demand generation.

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Channel Veterans join the team to Strengthen your Channel Journey

So much of Vendor success is about understanding how the Channel Journey is shifting, then ensuring your program and communications arm Partners with the knowledge they need to be successful in today’s market. With this in mind, we’re excited to welcome Debbie Kane, VP Client Strategy and Brad Rolfe, VP Client Engagement, to the Channel Maven team. Both formerly with Penton and Everything Channel (now The Channel Co.,) they bring Channel experience and interesting insights to our team and the Vendors and Channel Partners we work with.

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CMCtv Episode 8: Engage Partners Online with LinkedIn and Twitter

Welcome back to #CMCtv. In this episode, we talk about the importance of optimizing your social profiles to engage Partners online.

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Channel Maven eBooks

4-Minute Pocket Guide

Help Partners drive demand with social selling.

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Building Successful Channel Programs

Building a competitive Channel Program in today’s crowded environment.

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Master the Art of To-Partner Communications

Partners have a preference for how they receive communications from Vendors. Give your Partner communications a make-over.

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The Latest Thinking in Through-Partner Marketing

Jenn Reed, VP Channel Consulting at Channel Maven Consulting, presented emerging strategies in Through-Partner Marketing at Channel Focus North America. This e-book summarizes her insights.

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