Channel Maven Blog

Twitter Privacy Policy Updates – What IT Vendors and Channel Partners Need to Know

As Twitter says, “You are what you Tweet.” Sad but true; more than one reputation has been built or destroyed in 140 characters or less.

Effective June 18, the Twitter privacy policy was updated. Chances are millions of users received the notice but didn’t have time to find out what it means for them. We get it, we’re busy too and fine print is a tough pill to swallow; but with the recent upheaval in engagement strategy caused by their recent algorithm updates and how they impact social media syndication, it’s a good time to find out what other Twitter changes might be suddenly impacting The Channel.

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Demystify Demand Generation for Channel Partners

Channel Partners are pulled in many directions. They’re working with multiple Vendors across many solutions, tending to the needs of their customers, leading a team, and driving their business towards success; which usually means revenue growth. On the flip side, Vendors are vying for Partner mindshare and doing everything they can to make programs simple and profitable in hopes their Partners go to market with them. That’s today’s Channel.

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How to Gain More Reach for Your Channel Partner Blog

IT Vendors dedicate considerable resources to writing, publishing, and maintaining Channel Partner blog platforms. The topics range from solution updates, to portal asset additions, to news and launches, to upcoming events (on and offline), and more. All of which is valuable information to help Partners grow their businesses alongside your solutions… when and if they actually engage with and read the content. Sadly, there are over two million blog posts published online every day and of the published B2B blogs, anywhere from 60 – 90 percent go unread.

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Help Channel Partners Gain Reach with Twitter’s Algorithmic Changes

Historically, Twitter has been a dynamite platform for driving traffic to websites, building awareness, and generating demand. However, recent algorithmic changes altered that so, if your Channel Partners are experiencing significantly diminished engagement metrics, there’s good reason and they’re not alone. We’re all suffering.

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CMCtv Episode 14 - The Future of The Channel

Channel Maven Consulting welcomes Larry Walsh, CEO of The 2112 Group, for this enlightening episode of #CMCtv. Here, Heather K. Margolis, Channel Maven’s CEO, and Larry Walsh discuss the horizon of The Channel. Specifically, what is in store for Vendors and Partners over the next three years.

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How Changes to Twitter Impact To and Through Channel Marketing

Twitter is one of those love-it-or-hate-it social platforms. It can be time consuming and confusing but historically it’s been a significant driver of traffic to websites, which impacts SEO and Search Engine rankings. We love that part - but lately, Twitter’s been noticeably sluggish, engagement is more difficult to come by, and followers don’t stream in like they used to.

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5 Things Channel Partners Need From Channel Account Managers

This week we were honored to sponsor the 20th anniversary of Channel Focus North America in San Diego. It was the best Channel Focus event to date; smart panel discussions, expert presenters, tons of networking with Channel executives and a killer view!

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Why Communications to your Channel Really Matter

We’ve all done it. You get into a rut communicating to Partners; the same old email here, the same stale newsletter there. Unfortunately, what happens is a global tune out of your entire Channel. Why should they care when it feels like you don’t?

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Make Sure your Channel Marketing Core is Solid

This morning I pulled out my back. Stay with me, this will make sense for the Channel, I promise. If it doesn’t I’ll blame the muscle relaxers, but stay with me anyway.

I pulled out my back, like walking bent over and not able to pick up anything more than my laptop and immediately sought help from a few resources. Namely a chiropractor, massage therapist, and physical therapist. All of them said, “Well, you need to make sure your core is solid before you do anything else.”

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Next Gen Changes to LinkedIn Impact Social Media Strategy

Last fall we attended the Hubspot Inbound conference and were privy to some LinkedIn changes coming down the pike. We sent an email with the information we had (you can see it here) and promised an update as changes rolled out.

The visual changes to LinkedIn are striking, starting with a new navigation and circular image but are you aware of what happened to some of our favorite features? A few were axed altogether, some were removed and then quickly added back, and others are still available but moved.

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