Channel Maven Blog

Four Strategies to Drive More Demand for Your Executive Blogs

Technology executives are notorious for having endless to-do lists and limited time to focus on tasks that aren’t actively building the business. The same can be said for senior developers, product managers, and other internal subject matter experts who lack time for marketing initiatives such as blogging.

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Better Engage Prospects with Social Media Posts

If you’re an executive at a technology company, there is no disputing that a robust social media  presence can and does drive demand and increase sales. In fact, 66% of marketers report  measurable lead generation benefits from spending as few as six hours per week on social media. (Quick math: that’s less than an hour a day!) Another 61% say posting on social media improves their organic search rankings, both of which are critical to gaining the attention of online buyers.
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Tried and True Tactics that Drive Demand for Channel Partners

Ever wonder if your Channel Partners are using social media effectively? It's a fair question these days as engagement strategies on social continue to shift. Social is designed to bombard but it can also be a great tool for making business connections and believe it or not, there are right and wrong ways to go about it. Use it effectively and social drives demand and leads. Use it incorrectly and risk being unseen and unheard in a sea of noise. 

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Help Channel Partners Gain Reach with Twitter’s Algorithmic Changes

Historically, Twitter has been a dynamite platform for driving traffic to websites, building awareness, and generating demand. However, recent algorithmic changes altered that so, if your Channel Partners are experiencing significantly diminished engagement metrics, there’s good reason and they’re not alone. We’re all suffering.

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#CMCtv Episode 11- Sales Strategy for Channel Partners

Welcome back to another episode of #CMCtv. In this edition, we discuss Sales Strategy Tips for Channel Partners.

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SMB Tips From Successful Channel Partners

Many successful Channel Partners are small businesses working with multiple vendors across a variety of solutions. Through their success, they’re pulled in a million different directions. We know this because we work with thousands of them each year and they struggle to find time for demand generation in addition to all the other hats they are juggling.

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5 Ways to Improve your Partners’ Digital Footprint

Channel Partners need to understand the importance of a strong digital footprint in order to succeed online.

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CMCtv Episode 3: Implement a Successful Partner Program

Welcome to the latest episode of Channel Maven TV (#CMCtv). Join us monthly as Channel Maven Consulting’s, Founder and CEO, Heather K. Margolis interviews channel sales and marketing experts in and around the Channel. Varied topics are meant to help Vendors enhance their channel marketing strategies, drive more demand through their Channel and lead to more successful partner programs.

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4-minute Social Selling Guide - Help Channel Partners Drive Demand

With the prevalence of online research, the B2B buyer’s journey is practically over before prospects bother to speak with a sales rep. Much of this research is done via social media. Yet, two-thirds of companies, including many of the Partners we work with, don’t have social media strategies in place and aren't attempting social selling. Wouldn't it be nice if there were a quick social selling guide that Vendors could use to help Partners drive demand on social media? We thought so too!

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It’s not Marketing, it’s Social Selling

We’ve worked with you the Vendors and your Partners on marketing through the channel to drive more demand. We’ve had some great successes but we’ve also been met with some Partners who, whether due to lack of resources or lack of understanding, decide that marketing or social media aren’t worth the time or focus.

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Channel Maven eBooks

4-Minute Pocket Guide

Help Partners drive demand with social selling.

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Building a competitive Channel Program in today’s crowded environment.

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Master the Art of To-Partner Communications

Partners have a preference for how they receive communications from Vendors. Give your Partner communications a make-over.

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Jenn Reed, VP Channel Consulting at Channel Maven Consulting, presented emerging strategies in Through-Partner Marketing at Channel Focus North America. This e-book summarizes her insights.

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