Channel Maven Blog

3 Skills Successful Channel Account Managers Have

Hiring the right Channel Account Managers (CAMs) can make or break your relationship with Channel Partners, increase (or decrease) their ability to drive revenue with your solutions, and greatly impact their willingness to engage with your teams. In a recent presentation at the 20th anniversary of Channel Focus North America, Heather K. Margolis gave details on the top traits of world-class CAMs. Here are three to look for when hiring an effective CAM:

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How Changes to Twitter Impact To and Through Channel Marketing

Twitter is one of those love-it-or-hate-it social platforms. It can be time consuming and confusing but historically it’s been a significant driver of traffic to websites, which impacts SEO and Search Engine rankings. We love that part - but lately, Twitter’s been noticeably sluggish, engagement is more difficult to come by, and followers don’t stream in like they used to.

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5 Things Channel Partners Need From Channel Account Managers

This week we were honored to sponsor the 20th anniversary of Channel Focus North America in San Diego. It was the best Channel Focus event to date; smart panel discussions, expert presenters, tons of networking with Channel executives and a killer view!

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Why Communications to your Channel Really Matter

We’ve all done it. You get into a rut communicating to Partners; the same old email here, the same stale newsletter there. Unfortunately, what happens is a global tune out of your entire Channel. Why should they care when it feels like you don’t?

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Next Gen Changes to LinkedIn Impact Social Media Strategy

Last fall we attended the Hubspot Inbound conference and were privy to some LinkedIn changes coming down the pike. We sent an email with the information we had (you can see it here) and promised an update as changes rolled out.

The visual changes to LinkedIn are striking, starting with a new navigation and circular image but are you aware of what happened to some of our favorite features? A few were axed altogether, some were removed and then quickly added back, and others are still available but moved.

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The ROI on Social Media Content Syndication Just got Worse

From a Vendor perspective, every tool or tactic that engages and assists Channel Partners to sell or develop solutions around yours, is one day closer to them joining your top 20%. This includes content syndication offerings meant to make it easier for Partners to execute marketing tactics. Think blogs and social.

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#CMCtv Episode 11- Sales Strategy for Channel Partners

Welcome back to another episode of #CMCtv. In this edition, we discuss Sales Strategy Tips for Channel Partners.

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Channel Marketing Trends 2017

As we embark on another year in the evolving Channel, it’s time to look at how the latest Channel marketing trends can help Vendors and Partners drive demand. While everything from products and services to routes-to-market is rapidly shifting, we recommend Vendors pay special attention to three emerging strategies to stay top-of-mind with Partners in 2017:

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CMCtv Episode 10: Training Successful Partner-Facing Teams

In case you’ve been missing Channel Maven TV (#CMCtv), you’ll be happy to know… We’re back with all new short, strategic, informative Channel-centric episodes! In this one, Heather K. Margolis and guest Ryan Morris discuss how Partner-facing teams within Vendor organizations can help demonstrate real value to today’s Channel Partners.

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All I Want for the Holidays is a Complimentary Channel Assessment

In our last newsletter, we offered a complimentary Channel assessment to the first two people to reach out to Heather.

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Help Partners drive demand with social selling.

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