Channel Maven Blog

Driving Revenue Growth Through Your Channel Partners in 2018

Mobile-first is a big push for 2018 and with 51% of web visits coming in via mobile, there will likely never be a movement backwards. Google is also poised to fully roll out mobile-first indexing, keywords are now focused on the long tail rather than one word, and Alexa is literally a household name. And let’s not forget - a big warm welcome this year as we begin the era of RankBrain, Google’s machine learning, AI driven algorithm that’s course-correcting search results on the fly and turning SEO best practices on its head. It's a lot to keep up with!

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Podcasting in the Channel – why start?

You know as well as I do – today’s Partners work with multiple Vendors. They're highly focused on their company’s growth (not yours), wear tons of hats and have very little time, especially when it comes to communications they deem unimportant. Understandable, yes. But for Vendors, this can be frustrating considering the time and effort you've invested in increasing Partner engagement and motivating them to sell your solutions.

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How to Help Channel Partners Create an Editorial Calendar

Today’s Partners finally realize the impact content marketing has on driving demand to generate leads. However, working with anywhere from 5-25 Vendors day-to-day, makes it very challenging to turn their focus away from their customer’s needs. Between stretched resources and competing priorities, the work involved for Partners to curate or create relevant and engaging content, ends up taking a back seat or falling by the wayside all together.

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Channel Partner Marketing: Developing Partner-Facing Blogs

If you’re content strategy nerds (like us), you might agree, blogging to a Partner audience is fascinating. No, seriously, think about it.

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Channel Partner Marketing Strategy for Pay-Per-Click (PPC) Campaigns

There’s no shortage of arguments for and against paid vs. organic traffic. They both have advantages, associated costs, and expected outcomes (when done right). For Channel Partners considering PPC for their Channel Partner marketing strategy, it can be frustrating, time-consuming, and daunting to learn the nuances of PPC. However, if they execute a marketing strategy for PPC before fully understanding where to begin, it can be an enormous waste of money.

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3 Things Channel Partners Need from Their Vendors

The Channel has shifted significantly in the past few years. Channel Partners are working with multiple Vendors; end-users are driving digital transformation, and customers want business outcomes instead of solutions.  In addition, new IT channels are cropping up across the landscape as S-a-a-S and other as-a-service Vendors enter the market with always on, from anywhere, cloud-based platforms to address user pain points.

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#CMCtv Episode 15: Internet of Things and The Channel

Welcome back to another episode of #CMCtv. In this episode, we discuss Internet of Things (IoT) and the impact IoT has on Partners and The Channel. Stephen DiFranco, Principal at IoT Advisory Group, joins Heather K. Margolis, CEO, and founder of Channel Maven Consulting, to lend his expertise on IoT and its relationship to The Channel.

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Twitter Privacy Policy Updates – What IT Vendors and Channel Partners Need to Know

As Twitter says, “You are what you Tweet.” Sad but true; more than one reputation has been built or destroyed in 140 characters or less.

Effective June 18, the Twitter privacy policy was updated. Chances are millions of users received the notice but didn’t have time to find out what it means for them. We get it, we’re busy too and fine print is a tough pill to swallow; but with the recent upheaval in engagement strategy caused by their recent algorithm updates and how they impact social media syndication, it’s a good time to find out what other Twitter changes might be suddenly impacting The Channel.

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Help Channel Partners Gain Reach with Twitter’s Algorithmic Changes

Historically, Twitter has been a dynamite platform for driving traffic to websites, building awareness, and generating demand. However, recent algorithmic changes altered that so, if your Channel Partners are experiencing significantly diminished engagement metrics, there’s good reason and they’re not alone. We’re all suffering.

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3 Skills Successful Channel Account Managers Have

Hiring the right Channel Account Managers (CAMs) can make or break your relationship with Channel Partners, increase (or decrease) their ability to drive revenue with your solutions, and greatly impact their willingness to engage with your teams. In a recent presentation at the 20th anniversary of Channel Focus North America, Heather K. Margolis gave details on the top traits of world-class CAMs. Here are three to look for when hiring an effective CAM:

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