Channel Maven Blog

Four Strategies to Drive More Demand for Your Executive Blogs

Technology executives are notorious for having endless to-do lists and limited time to focus on tasks that aren’t actively building the business. The same can be said for senior developers, product managers, and other internal subject matter experts who lack time for marketing initiatives such as blogging.

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Vendors Don’t Have to Play Favorites to Share the Love

As you ask your Partners to promote your business and solutions, they are looking to the Vendors who are also going to benefit their businesses. For many companies the concept of featuring business partners in blogs and sharing, liking and commenting on their social posts, across networks is a given. However, when Vendors participate in these activities by featuring Partners in blogs or sharing a Partner’s original content on social media, this typical business practice is suddenly viewed as Vendors playing favorites across their Partner ecosystem.

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Better Engage Prospects with Social Media Posts

If you’re an executive at a technology company, there is no disputing that a robust social media  presence can and does drive demand and increase sales. In fact, 66% of marketers report  measurable lead generation benefits from spending as few as six hours per week on social media. (Quick math: that’s less than an hour a day!) Another 61% say posting on social media improves their organic search rankings, both of which are critical to gaining the attention of online buyers.
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Drive More Demand Through Partners with Social Media Best Practices

Seventy-five percent of today’s buyers conduct online research before engaging with a sales team and when they do, it’s because they already vetted their options and think they’ve found a good fit. In a sea of Solution Providers, how can Vendors ensure their Partners have the impactful digital footprint needed to attract these savvy customers?

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Tried and True Tactics that Drive Demand for Channel Partners

Ever wonder if your Channel Partners are using social media effectively? It's a fair question these days as engagement strategies on social continue to shift. Social is designed to bombard but it can also be a great tool for making business connections and believe it or not, there are right and wrong ways to go about it. Use it effectively and social drives demand and leads. Use it incorrectly and risk being unseen and unheard in a sea of noise. 

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Twitter Privacy Policy Updates – What IT Vendors and Channel Partners Need to Know

As Twitter says, “You are what you Tweet.” Sad but true; more than one reputation has been built or destroyed in 140 characters or less.

Effective June 18, the Twitter privacy policy was updated. Chances are millions of users received the notice but didn’t have time to find out what it means for them. We get it, we’re busy too and fine print is a tough pill to swallow; but with the recent upheaval in engagement strategy caused by their recent algorithm updates and how they impact social media syndication, it’s a good time to find out what other Twitter changes might be suddenly impacting The Channel.

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How Changes to Twitter Impact To and Through Channel Marketing

Twitter is one of those love-it-or-hate-it social platforms. It can be time consuming and confusing but historically it’s been a significant driver of traffic to websites, which impacts SEO and Search Engine rankings. We love that part - but lately, Twitter’s been noticeably sluggish, engagement is more difficult to come by, and followers don’t stream in like they used to.

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Next Gen Changes to LinkedIn Impact Social Media Strategy

Last fall we attended the Hubspot Inbound conference and were privy to some LinkedIn changes coming down the pike. We sent an email with the information we had (you can see it here) and promised an update as changes rolled out.

The visual changes to LinkedIn are striking, starting with a new navigation and circular image but are you aware of what happened to some of our favorite features? A few were axed altogether, some were removed and then quickly added back, and others are still available but moved.

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The ROI on Social Media Content Syndication Just got Worse

From a Vendor perspective, every tool or tactic that engages and assists Channel Partners to sell or develop solutions around yours, is one day closer to them joining your top 20%. This includes content syndication offerings meant to make it easier for Partners to execute marketing tactics. Think blogs and social.

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Channel Marketers: The Biggest Inbound Trends Affecting Your Channel

As channel marketers and tech geeks, we were thrilled to send team members to HubSpot’s Inbound 2016 marketing and sales event in Boston last week. This year’s speakers included the likes of Tim Urban, Reshma Saujani, Angela Duckworth, and Gary Vaynerchuk – all focused on digital transformation’s impact on demand generation.

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