Channel Maven Blog

Twitter Privacy Policy Updates – What IT Vendors and Channel Partners Need to Know

As Twitter says, “You are what you Tweet.” Sad but true; more than one reputation has been built or destroyed in 140 characters or less.

Effective June 18, the Twitter privacy policy was updated. Chances are millions of users received the notice but didn’t have time to find out what it means for them. We get it, we’re busy too and fine print is a tough pill to swallow; but with the recent upheaval in engagement strategy caused by their recent algorithm updates and how they impact social media syndication, it’s a good time to find out what other Twitter changes might be suddenly impacting The Channel.

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How Changes to Twitter Impact To and Through Channel Marketing

Twitter is one of those love-it-or-hate-it social platforms. It can be time consuming and confusing but historically it’s been a significant driver of traffic to websites, which impacts SEO and Search Engine rankings. We love that part - but lately, Twitter’s been noticeably sluggish, engagement is more difficult to come by, and followers don’t stream in like they used to.

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Next Gen Changes to LinkedIn Impact Social Media Strategy

Last fall we attended the Hubspot Inbound conference and were privy to some LinkedIn changes coming down the pike. We sent an email with the information we had (you can see it here) and promised an update as changes rolled out.

The visual changes to LinkedIn are striking, starting with a new navigation and circular image but are you aware of what happened to some of our favorite features? A few were axed altogether, some were removed and then quickly added back, and others are still available but moved.

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The ROI on Social Media Content Syndication Just got Worse

From a Vendor perspective, every tool or tactic that engages and assists Channel Partners to sell or develop solutions around yours, is one day closer to them joining your top 20%. This includes content syndication offerings meant to make it easier for Partners to execute marketing tactics. Think blogs and social.

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Channel Marketers: The Biggest Inbound Trends Affecting Your Channel

As channel marketers and tech geeks, we were thrilled to send team members to HubSpot’s Inbound 2016 marketing and sales event in Boston last week. This year’s speakers included the likes of Tim Urban, Reshma Saujani, Angela Duckworth, and Gary Vaynerchuk – all focused on digital transformation’s impact on demand generation.

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CMCtv Episode 8: Engage Partners Online with LinkedIn and Twitter

Welcome back to #CMCtv. In this episode, we talk about the importance of optimizing your social profiles to engage Partners online.

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CMCtv Episode 7: Enabling Partner Demand Generation

Welcome to #CMCtv. In this episode we’re talking about Partner demand generation – a huge topic in the Channel right now and one we can help with.

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Channel Enablement Tips, Tricks, and News

Looking for Channel enablement tips, tricks, and news? Have we connected on LinkedIn or Twitter?  If not, now is a good time, especially if you’re a Vendor, Distributor, or Channel or Alliance Partner.

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CMCtv Episode 5: Engage Digital Platforms for Channel Enablement

With the pace of the modern Channel enablement strategies moving faster than ever, more and more Vendors are asking; how will their Channel Partners keep up?

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Social Media Selling: Why Partners Need it for Channel Enablement

B2B selling is always evolving and with changes in the buyer’s journey driven by information, online presence, and digital engagement, social media selling is the logical next step.

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