Now more than ever, Partner recruitment is a two-way street. Vendor teams are actively seeking, recruiting, and onboarding new Partners and simultaneously, Partners are seeking relationships with Vendors that fit into their solutions and services offerings.
Channel Maven Blog
Today’s Channel Partners are more often than not born in the cloud, driving recurring revenue models, and they don’t typically refer to themselves as your “Partner.” In their minds, they are just one of many technology companies leveraging (your) IT solutions to drive success for their customers. It's all part of the shifting Channel.
What feels like a l-o-o-o-o-o-o-ng time ago, Channel Partner recruitment was (so much) easier. Vendors had their pick from a long list of Partners waiting, hoping, and striving to be an extension of their sales team. Not anymore. Today’s Partners are diversifying their services, creating their own solutions, selling outcomes, and working with multiple Vendors all-day - everyday.
A guest blog from Jessica Baker:
Gartner says cloud is a $204B opportunity. With over 90% of companies using some mix of public, private, or hybrid cloud-based solutions, it’s easy to understand why Vendors keep talking about Born-in-the-Cloud Partners. Who wouldn’t want to be part of that?! The less obvious part is figuring out how Vendors can capture these Partners’ attention.
A guest blog from Carlos Blanco, Founder Pigs on the Roof.
Carlos is a seasoned business professional and entrepreneur, with over 30 years of domestic and international experience. During his corporate career, he held executive technical and channel sales and marketing positions at DCA, Micro Tempus, Verint, Ingram Micro, Eastern Airlines, Citicorp and FPL. As the founder and managing director of Pigs on the Roof, Carlos and his team focus on provisioning channel development, marketing, and sales services in U.S. and Latin America.