Channel Maven Blog

Extending the Channel Partner Journey to Latin America

At Channel Maven Consulting we aim to work with the best people in the industry to improve the Channel Partner Journey across all regions. We’re happy to announce we’re now able to expand our channel marketing and program development services to Latin America thanks to a strategic partnership with Pigs on the Roof.

Press release originally published on pigsontheroof.com

(more…) Leave a comment

A New Age for Channel Partner Recruitment

A guest blog from Carlos Blanco, Founder Pigs on the Roof.

Carlos is a seasoned business professional and entrepreneur, with over 30 years of domestic and international experience. During his corporate career, he held executive technical and channel sales and marketing positions at DCA, Micro Tempus, Verint, Ingram Micro, Eastern Airlines, Citicorp and FPL. As the founder and managing director of Pigs on the Roof, Carlos and his team focus on provisioning channel development, marketing, and sales services in U.S. and Latin America.

 

(more…) Leave a comment

How to Design a Robust Channel Incentive Strategy

A guest blog from Del Heles, CEO/President Computer Market Research

Del is a global leader in Channel data management solutions and a software marketing automation executive with over 40 years of experience.  He brings extensive experience to the Channel including: Channel POS, inventory data collection, co-op/MDF management, deal registration, synchronized channel marketing (SCM), special pricing agreements, Channel gamification, SPIFF management, and more.

How to Design a Robust Channel Incentive Strategy

(more…) Leave a comment

The Three E’s of Channel Management

The Vendor-Partner relationship has evolved and in today’s crowded Channel management ecosystem, Partners have more Vendors than ever to choose from. As a result, staying top-of-mind has become the number one priority for Vendors. This shift in thinking has trickled down to all elements of the Channel.

(more…) Leave a comment

Women in the Channel: Laura Bergerson on Entrepreneurship

With interest rates at an all time low and individual and institutional investors cash heavy, 2016 marks the beginning of what’s being referred to as the Golden Age for women entrepreneurs. In short, women now own 38% of the U.S. businesses across most industries and these ventures are growing at five times the national average. Over the last few years, we’ve seen more and more women in The Channel exploring entrepreneurship. If predictions are right and the “Golden Age” has only begun – there are plenty of up-and-coming women business owners hungry for advice from inspiring entrepreneurial women in The Channel.

(more…) Leave a comment

CMCtv Episode 4: Help Channel Partners Understand their Buyer’s Journey

If you have ever wondered how to help Channel Partners understand their buyer’s journey, you’re not alone. As a Vendor, implementing an effective digital strategy and educating your Partners on the marketing landscape is key to success. In Episode 4 of #CMCtv, these concepts are discussed and offer a bite-sized version of a much larger (and very effective) marketing approach.

(more…) Leave a comment

Like a Buyer's Journey, are you Helping Your Channel Partners Down the Partner Journey?

Though our Boulder, CO office received 16" of snow yesterday, spring is literally right around the corner. In fact, Punxsutawney Phil did not see his shadow in February – so (fingers crossed) spring is coming earlier than expected. With it comes more sun, longer days and of course the best task of all: spring-cleaning… but wait. It’s not what you think. We’re not talking about your closets, basement or backyard; we’re talking about spring-cleaning your Partner Program so it aligns with the Partner journey!

(more…) Leave a comment

Stay Top-of-Mind with Partners After Your Next Channel Event

Staying top-of-mind with Partners is… well… top-of-mind for every IT and Telecom Channel Vendor we’ve ever met. Events are obviously a great tool to accomplish that and it’s one time when things happening in Vegas should decidedly and intentionally not stay there!

(more…) Leave a comment

4-minute Social Selling Guide - Help Channel Partners Drive Demand

With the prevalence of online research, the B2B buyer’s journey is practically over before prospects bother to speak with a sales rep. Much of this research is done via social media. Yet, two-thirds of companies, including many of the Partners we work with, don’t have social media strategies in place and aren't attempting social selling. Wouldn't it be nice if there were a quick social selling guide that Vendors could use to help Partners drive demand on social media? We thought so too!

(more…) Leave a comment

CMCtv Episode 2: Having a Channel and Channel Program in Your Go-To-Market Strategy

Welcome to the second episode of Channel Maven TV (#CMCtv). In this monthly series, Heather K. Margolis interviews channel executives and marketing experts working in and around the Channel. Topics are varied but all are geared towards helping Vendors enhance their channel marketing strategies.

Our guest for February is Channel Strategist, Sheila O’Neil. Thank you, Sheila for sharing your insights.

(more…) Leave a comment
  • twitter
  • facebook
  • gplus
  • youtube
  • linkedin

Channel Maven eBooks

4-Minute Pocket Guide

Help Partners drive demand with social selling.

Download Now »

Building Successful Channel Programs

Building a competitive Channel Program in today’s crowded environment.

Download Now »

Master the Art of To-Partner Communications

Partners have a preference for how they receive communications from Vendors. Give your Partner communications a make-over.

Download Now »

The Latest Thinking in Through-Partner Marketing

Jenn Reed, VP Channel Consulting at Channel Maven Consulting, presented emerging strategies in Through-Partner Marketing at Channel Focus North America. This e-book summarizes her insights.

Download Now »