Channel Maven Blog

3 Ways to Improve the Channel Partner Journey

Channel sales and marketing are evolving as fast as the digital transformation they support. These rapid changes impact the way we do everything from Channel enablement and programs to recruiting and onboarding to training and engaging with Partners along their Partner journey.

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5 Ways to Improve your Partners’ Digital Footprint

Channel Partners need to understand the importance of a strong digital footprint in order to succeed online.

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How Recycling Content Helps your Partners

Blogging is key to successful inbound marketing. So why aren’t Channel Partners doing more of it? There is no single answer but lack of time is a prominent theme amongst Partners we work with. While we can’t add minutes to the clock, we can help Vendors introduce their Partners to a strategy for recycling content that makes content creation two to three times faster than writing blogs from scratch.

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CMCtv Episode 3: Implement a Successful Partner Program

Welcome to the latest episode of Channel Maven TV (#CMCtv). Join us monthly as Channel Maven Consulting’s, Founder and CEO, Heather K. Margolis interviews channel sales and marketing experts in and around the Channel. Varied topics are meant to help Vendors enhance their channel marketing strategies, drive more demand through their Channel and lead to more successful partner programs.

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4-minute Social Selling Guide - Help Channel Partners Drive Demand

With the prevalence of online research, the B2B buyer’s journey is practically over before prospects bother to speak with a sales rep. Much of this research is done via social media. Yet, two-thirds of companies, including many of the Partners we work with, don’t have social media strategies in place and aren't attempting social selling. Wouldn't it be nice if there were a quick social selling guide that Vendors could use to help Partners drive demand on social media? We thought so too!

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It’s not Marketing, it’s Social Selling

We’ve worked with you the Vendors and your Partners on marketing through the channel to drive more demand. We’ve had some great successes but we’ve also been met with some Partners who, whether due to lack of resources or lack of understanding, decide that marketing or social media aren’t worth the time or focus.

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Simple Website Fixes to help Partners Drive Demand

Once considered an online ‘business card,’ your Partner's website is now the #1 tool for building authority online before meeting prospects in person. Do your Partners’ websites hit the mark, provide the best user experience and give their buyers the information they want? Let’s take a look at five components of a successful Channel Partner website.

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Measuring Channel Partners Marketing ROI

When it comes to marketing, Partners want to know two things: “what’s the return on investment?” and “when will I see results?”

If we could answer those questions easily and succinctly, we’d be millionaires. Unfortunately, too many factors at play make ROI measurement across a whole marketing plan challenging and predicting when a pay off will happen isn’t any easier. But, when we look at ROI on each tactic and ROE (return on engagement) for overall strategy we can begin to predict the answers.

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Drive More Demand. The New ‘Seller’s Journey.’

According to SiriusDecisions; 67% of the buyer’s journey is done digitally. This puts buyers in the driver’s seat of their journey long before Vendors and Partners meet them. Fantastic news if you’re the buyer but what if you’re not?

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4 Must-Haves for Small Businesses

4 Must-Haves for Small Businesses

At Channel Maven Consulting we spend a lot of time working directly with Partners. Usually that is to improve their ROI on inbound marketing and lead generation but there are so many other small business challenges we have worked with Partners to overcome (not to mention we are a SMB ourselves!).

How are Small Business Channel Partners thriving through times of growth?

Here are the four most important recurring themes we’ve gathered from Channel Partners who have built thriving small businesses:

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Channel Maven eBooks

4-Minute Pocket Guide

Help Partners drive demand with social selling.

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Building Successful Channel Programs

Building a competitive Channel Program in today’s crowded environment.

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Master the Art of To-Partner Communications

Partners have a preference for how they receive communications from Vendors. Give your Partner communications a make-over.

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The Latest Thinking in Through-Partner Marketing

Jenn Reed, VP Channel Consulting at Channel Maven Consulting, presented emerging strategies in Through-Partner Marketing at Channel Focus North America. This e-book summarizes her insights.

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