Channel Maven Blog

Building Channel Infrastructure to Better Enable Your Channel

Every single day we speak with Vendors about infrastructure to help them better engage and enable their Channels. Luckily, we’ve never built our own and refuse to take referral fees so, we remain unbiased when working with Vendors to discover what’s best for them. Putting together a robust infrastructure is typically a huge undertaking but it doesn’t have to be. It’s possible to take baby steps or take on some elements and not others.

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Tried and True Tactics that Drive Demand for Channel Partners

Ever wonder if your Channel Partners are using social media effectively? It's a fair question these days as engagement strategies on social continue to shift. Social is designed to bombard but it can also be a great tool for making business connections and believe it or not, there are right and wrong ways to go about it. Use it effectively and social drives demand and leads. Use it incorrectly and risk being unseen and unheard in a sea of noise. 

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What Channel Partners Need to Know About Mobile First Indexing

I’m not sure if you remember, but in 2014 (or so), Google made a significant statement regarding the evolution of mobile devices. They basically forced everyone to create mobile-friendly websites or risk losing page rank. Of course, as avid smartphone users, we appreciated this move. Our Channel Partners however – not so much. Back then many were just figuring out the do’s and don’ts of web pages and basic SEO. So, the idea of mobile-readiness, was added to the bottom of an already long list. Of course, about a year later, in late 2015, mobile devices officially replaced desktops/laptops as the preferred route to the Internet and mobile-first indexing was born.

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The ROI on Social Media Content Syndication Just got Worse

From a Vendor perspective, every tool or tactic that engages and assists Channel Partners to sell or develop solutions around yours, is one day closer to them joining your top 20%. This includes content syndication offerings meant to make it easier for Partners to execute marketing tactics. Think blogs and social.

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Channel Marketing Trends 2017

As we embark on another year in the evolving Channel, it’s time to look at how the latest Channel marketing trends can help Vendors and Partners drive demand. While everything from products and services to routes-to-market is rapidly shifting, we recommend Vendors pay special attention to three emerging strategies to stay top-of-mind with Partners in 2017:

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CMCtv Episode 7: Enabling Partner Demand Generation

Welcome to #CMCtv. In this episode we’re talking about Partner demand generation – a huge topic in the Channel right now and one we can help with.

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Drive Channel Partner Demand Gen at Events

Staying top-of-mind with Partners is… well… top-of-mind for every IT and Telecom Channel Vendor we’ve ever met. An event is obviously a great tool to accomplish that - as well as a fantastic opportunity to drive Channel Partner demand gen.

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3 Ways to Improve the Channel Partner Journey

Channel sales and marketing are evolving as fast as the digital transformation they support. These rapid changes impact the way we do everything from Channel enablement and programs to recruiting and onboarding to training and engaging with Partners along their Partner journey.

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5 Ways to Improve your Partners’ Digital Footprint

Channel Partners need to understand the importance of a strong digital footprint in order to succeed online.

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How Recycling Content Helps your Partners

Blogging is key to successful inbound marketing. So why aren’t Channel Partners doing more of it? There is no single answer but lack of time is a prominent theme amongst Partners we work with. While we can’t add minutes to the clock, we can help Vendors introduce their Partners to a strategy for recycling content that makes content creation two to three times faster than writing blogs from scratch.

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Channel Maven eBooks

4-Minute Pocket Guide

Help Partners drive demand with social selling.

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Building a competitive Channel Program in today’s crowded environment.

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Master the Art of To-Partner Communications

Partners have a preference for how they receive communications from Vendors. Give your Partner communications a make-over.

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The Latest Thinking in Through-Partner Marketing

Jenn Reed, VP Channel Consulting at Channel Maven Consulting, presented emerging strategies in Through-Partner Marketing at Channel Focus North America. This e-book summarizes her insights.

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