Channel Maven Blog

Channel Program Development: There is No Secret Sauce

When it comes to Channel Program development it would be great if there was a recipe for success, or a field of dreams (if you build it, they will come) scenario to rely on, but unfortunately there really is no one-size-fits-all, secret sauce. After working with a multitude of Vendors on Program development, it’s clear; the Vendor organizations that take the time to look critically at their Partner set, personify their ideal Partners, assess and segment Partners by needs, and come up with programs that serve their uniquely different types of Partners realize the best gains.
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Drive More Demand Through Partners with Social Media Best Practices

Seventy-five percent of today’s buyers conduct online research before engaging with a sales team and when they do, it’s because they already vetted their options and think they’ve found a good fit. In a sea of Solution Providers, how can Vendors ensure their Partners have the impactful digital footprint needed to attract these savvy customers?

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Driving Revenue Growth Through Your Channel Partners in 2018

Mobile-first is a big push for 2018 and with 51% of web visits coming in via mobile, there will likely never be a movement backwards. Google is also poised to fully roll out mobile-first indexing, keywords are now focused on the long tail rather than one word, and Alexa is literally a household name. And let’s not forget - a big warm welcome this year as we begin the era of RankBrain, Google’s machine learning, AI driven algorithm that’s course-correcting search results on the fly and turning SEO best practices on its head. It's a lot to keep up with!

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Tried and True Tactics that Drive Demand for Channel Partners

Ever wonder if your Channel Partners are using social media effectively? It's a fair question these days as engagement strategies on social continue to shift. Social is designed to bombard but it can also be a great tool for making business connections and believe it or not, there are right and wrong ways to go about it. Use it effectively and social drives demand and leads. Use it incorrectly and risk being unseen and unheard in a sea of noise. 

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What Channel Partners Need to Know About Mobile First Indexing

I’m not sure if you remember, but in 2014 (or so), Google made a significant statement regarding the evolution of mobile devices. They basically forced everyone to create mobile-friendly websites or risk losing page rank. Of course, as avid smartphone users, we appreciated this move. Our Channel Partners however – not so much. Back then many were just figuring out the do’s and don’ts of web pages and basic SEO. So, the idea of mobile-readiness, was added to the bottom of an already long list. Of course, about a year later, in late 2015, mobile devices officially replaced desktops/laptops as the preferred route to the Internet and mobile-first indexing was born.

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The ROI on Social Media Content Syndication Just got Worse

From a Vendor perspective, every tool or tactic that engages and assists Channel Partners to sell or develop solutions around yours, is one day closer to them joining your top 20%. This includes content syndication offerings meant to make it easier for Partners to execute marketing tactics. Think blogs and social.

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Channel Marketing Trends 2017

As we embark on another year in the evolving Channel, it’s time to look at how the latest Channel marketing trends can help Vendors and Partners drive demand. While everything from products and services to routes-to-market is rapidly shifting, we recommend Vendors pay special attention to three emerging strategies to stay top-of-mind with Partners in 2017:

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CMCtv Episode 7: Enabling Partner Demand Generation

Welcome to #CMCtv. In this episode we’re talking about Partner demand generation – a huge topic in the Channel right now and one we can help with.

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Drive Channel Partner Demand Gen at Events

Staying top-of-mind with Partners is… well… top-of-mind for every IT and Telecom Channel Vendor we’ve ever met. An event is obviously a great tool to accomplish that - as well as a fantastic opportunity to drive Channel Partner demand gen.

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The Most Critical Day in Channel Sales: What you Need to Know

A guest blog from Jay McBain, CEO Channel Eyes

At Channel Maven Consulting, we don’t play favorites or push products and platforms. However, from time to time we do present Channel enablement tools that ease Channel sales and marketing. This week we welcome Jay McBain of ChannelEyes:

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Help Partners drive demand with social selling.

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Partners have a preference for how they receive communications from Vendors. Give your Partner communications a make-over.

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Jenn Reed, VP Channel Consulting at Channel Maven Consulting, presented emerging strategies in Through-Partner Marketing at Channel Focus North America. This e-book summarizes her insights.

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