Channel Maven Blog

CMCtv Episode 5: Engage Digital Platforms for Channel Enablement

With the pace of the modern Channel enablement strategies moving faster than ever, more and more Vendors are asking; how will their Channel Partners keep up?

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CMCtv Episode 4: Help Channel Partners Understand their Buyer’s Journey

If you have ever wondered how to help Channel Partners understand their buyer’s journey, you’re not alone. As a Vendor, implementing an effective digital strategy and educating your Partners on the marketing landscape is key to success. In Episode 4 of #CMCtv, these concepts are discussed and offer a bite-sized version of a much larger (and very effective) marketing approach.

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CMCtv Episode 3: Implement a Successful Partner Program

Welcome to the latest episode of Channel Maven TV (#CMCtv). Join us monthly as Channel Maven Consulting’s, Founder and CEO, Heather K. Margolis interviews channel sales and marketing experts in and around the Channel. Varied topics are meant to help Vendors enhance their channel marketing strategies, drive more demand through their Channel and lead to more successful partner programs.

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CMCtv Episode 2: Having a Channel and Channel Program in Your Go-To-Market Strategy

Welcome to the second episode of Channel Maven TV (#CMCtv). In this monthly series, Heather K. Margolis interviews channel executives and marketing experts working in and around the Channel. Topics are varied but all are geared towards helping Vendors enhance their channel marketing strategies.

Our guest for February is Channel Strategist, Sheila O’Neil. Thank you, Sheila for sharing your insights.

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CMCtv: Helping Channel Organizations Incentivize Partners - Steven Kellam, CCI

Welcome to the first episode of Channel Maven TV! In this monthly series, Heather K. Margolis will interview Channel Executives and marketing experts working in the Channel.

A big welcome and thank-you to our first guest, Steven Kellam. (At the time of filming, Steven had not yet been named President, of CCI.) Congratulations, Steven on your new role!

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