Channel Maven Blog

Secrets for Successfully Educating your Channel Partners

As The Channel evolves alongside digital transformation, Partners continue to work through their shifts from one-and-done sales models to recurring revenue while working with multiple Vendors. Staying top-of-mind with Channel Partners has always been a challenge for Vendors and as The Channel shifts, the challenge becomes greater and more complicated.

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Help A Woman in Need: Contribute to our Dress for Success Drive!

Every day on social media, in the news, and at the “water cooler” we hear about the gender gap, a critical need for more women in STEM, and how difficult it is for women to gain traction in a “man’s world,” especially in the tech sector. Through public speaking, participating in and supporting organizations like Cloud Girls, CompTIA’s AWIT (Advancing Women in Tech) and others, we're working to make a difference.

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How to Engage Channel Partners Through Online Events

With the virtual event market predicted to reach $4 billion over the next five years, our ability to engage Channel Partners through online events is more powerful than ever. Of course, the time and resources required to successfully plan and execute virtual events do not come without challenges. Working with Vendors daily, the major hurdles we discuss center around delivery tactics and low attendance.

With the event season upon us, I’d like to share a few best practices we employ when working with Vendors to engage Channel Partners via online events:

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Channel Jeopardy, anyone?

Channel Jeopardy Anyone?!

Answer: Four preeminent Channel analysts, all of whom left their posts to take executive positions in the last 12 months.

Question: Who are Tiffani Bova, Laz Gonzalez, Darren Bibby, and Tim Harmon?

What else do they all have in common? They will be contestants to my “Alex Trebek” in our “Channel Jeopardy” session at the ‘Leveraging New Technologies to Amp Your Channel's Effectiveness’ symposium being put on by Nuvello May 8th and 9th. I assure you, you will not want to miss this! [And NO, I will not be wearing a mustache (sorry, Alex).]

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