Channel Maven Blog

Build Trust with your Channel in a Super Sketchy World

There is a lot of talk of security and dishonesty and saying one thing but doing another. I’m not just talking about The Channel, I’m talking about everywhere and it’s made me more skeptical. My husband, who sends me links to articles and videos on an almost daily basis, is now usually met with my “did you send this?” And I can’t remember the last time I took anything seen on TV seriously, which unfortunately now includes football. #StillGoPats

(more…) Leave a comment

The First Step of Partner Recruitment isn’t about Recruitment

Today’s Channel Partners are more often than not born in the cloud, driving recurring revenue models, and they don’t typically refer to themselves as your “Partner.” In their minds, they are just one of many technology companies leveraging (your) IT solutions to drive success for their customers. It's all part of the shifting Channel.

(more…) Leave a comment

Channel Partner Recruitment - Changing Your Approach

What feels like a l-o-o-o-o-o-o-ng time ago, Channel Partner recruitment was (so much) easier. Vendors had their pick from a long list of Partners waiting, hoping, and striving to be an extension of their sales team. Not anymore. Today’s Partners are diversifying their services, creating their own solutions, selling outcomes, and working with multiple Vendors all-day - everyday.

(more…) Leave a comment

Getting Born-in-the-Cloud Partners to work with you…not the Competition

A guest blog from Jessica Baker:

Gartner says cloud is a $204B opportunity. With over 90% of companies using some mix of public, private, or hybrid cloud-based solutions, it’s easy to understand why Vendors keep talking about Born-in-the-Cloud Partners. Who wouldn’t want to be part of that?! The less obvious part is figuring out how Vendors can capture these Partners’ attention.

(more…) Leave a comment

A New Age for Channel Partner Recruitment

A guest blog from Carlos Blanco, Founder Pigs on the Roof.

Carlos is a seasoned business professional and entrepreneur, with over 30 years of domestic and international experience. During his corporate career, he held executive technical and channel sales and marketing positions at DCA, Micro Tempus, Verint, Ingram Micro, Eastern Airlines, Citicorp and FPL. As the founder and managing director of Pigs on the Roof, Carlos and his team focus on provisioning channel development, marketing, and sales services in U.S. and Latin America.

 

(more…) Leave a comment
  • twitter
  • facebook
  • gplus
  • youtube
  • linkedin

Channel Maven eBooks

4-Minute Pocket Guide

Help Partners drive demand with social selling.

Download Now »

Building Successful Channel Programs

Building a competitive Channel Program in today’s crowded environment.

Download Now »

Master the Art of To-Partner Communications

Partners have a preference for how they receive communications from Vendors. Give your Partner communications a make-over.

Download Now »

The Latest Thinking in Through-Partner Marketing

Jenn Reed, VP Channel Consulting at Channel Maven Consulting, presented emerging strategies in Through-Partner Marketing at Channel Focus North America. This e-book summarizes her insights.

Download Now »