Channel Maven Blog

Channel Marketing Trends 2016

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5 reasons not to miss the Social Media Rally Station at Oracle Open World this year!

Be sure to check out the new and improved, totally different Social Media Rally Station™ at this year’s Oracle Open World!

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3 Takeaways from Channel Focus North & Latin America 2015

Last month, Channel Maven Consulting had the exciting opportunity to co-sponsor and attend Baptie’s Channel Focus North & Latin America 2015. In its 18th year, Channel Focus once again set itself apart as a forward-thinking IT and Telecom channel conference. Though many IT and telecom top channel professionals were in attendance, titles were checked at the door and conversation was encouraged among channel rookies and experts alike. The result: a uniquely collaborative and educational networking event.

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Coming to You Live from the Red Hat SMRS!

Good morning Orlando!

The Channel Maven team is in Orlando, Florida this week in attendance at the Red Hat Partner Conference. What are we doing here? Ramping up Red Hat Partners’ social media profiles, providing professional headshots, and lending our insights to individual Partners’ and their company’s social standings. We are doing all of this at no charge to you! Sounds fun right? The team is excited to be here and you should be too whether in attendance or not. Lets take a closer look:

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Channel Maven Consulting is 6!!

Yesterday on March 1st we celebrated our 6th birthday!  A huge thank you to all of you for the support and encouragement over the years.  We strive to continue driving more engagement and business through your channel programs and we know we couldn’t do it without all of you!

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Happy New Year from Channel Maven Consulting

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Reason #198 Why You Should Attend Baptie Channel Focus

Channel Maven Consulting will be there!

Did you know one of the world’s leading IT and Telco channel conferences is now in its 18th Year? That’s right - The Channel Focus North America with Latin America event is back, and will be held at the Miami Marriott April 21 & 22 of 2015. Channel Maven is excited to announce we will be in attendance and co-sponsoring this event!

This year you’ll hear from top executives from some of the biggest IT and telco companies talking about their challenges in the channel and how they overcame and built successful channel programs. Presentations will cover topics such as; Measuring Channel ROI, Working with a Partner Sales Team, and Building & Incentivizing an Effective Partner Training Program.

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We're Hiring!

Are you a self-starter with a ‘can-do’ spirit and have experience in demand generation? Are you looking for a position with the opportunity to wear multiple hats? Channel Maven Consulting may just have your dream job!

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Channel Maven Consulting Turns 5!

In the hustle and bustle of moving to our new, bigger offices and hiring for 3 new positions the Channel Maven all but forgot the big birthday!  Channel Maven turned 5 years old on March 1st and we’d all like to take this opportunity to say Thank You!  In entrepreneurship years, 5 is like 15 (not quite dog years) and we couldn’t have done it without you.

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Marketing Manager Opportunity at Channel Maven Consulting!

Channel Maven Consulting is looking for a marketing manager type to join their team working on client projects.  Work with a dynamic team and exciting clients to drive social, traditional and online campaigns to and through their channel partners. Cover all aspects of demand generations including creating emails/event invitations, blogging, leveraging social media for B2B and event management. Many of these elements are created for clients so you may be talking about security one minute and cloud the next. Also includes working with solution providers/VARs to execute campaigns using their marketing automation resources.

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Channel Maven eBooks

4-Minute Pocket Guide

Help Partners drive demand with social selling.

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Building a competitive Channel Program in today’s crowded environment.

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Master the Art of To-Partner Communications

Partners have a preference for how they receive communications from Vendors. Give your Partner communications a make-over.

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The Latest Thinking in Through-Partner Marketing

Jenn Reed, VP Channel Consulting at Channel Maven Consulting, presented emerging strategies in Through-Partner Marketing at Channel Focus North America. This e-book summarizes her insights.

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