Channel Maven Blog

Channel Trends and Predictions 2018

Regardless of your political or religious affiliations, 2017 has been an exhausting year. Whether your team won or lost, I think we can all acknowledge we’re fine seeing 2017 come to a close and hope that 2018 brings collaboration, cohesiveness, and maybe even a little calm? #1 in Chip Cutter’s 50 Big Ideas for 2018 is taking a digital detox and I, for one, am in! Along with the next health craze, the unforgettable public social blunders by a celebrity, and the next fidgeter’s best friend, here are our predictions for the Channel in 2018.

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Happy New Year from Channel Maven Consulting

 

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Channel News From Channel Maven Consulting

2018 is right around the corner and we recently sent out our final newsletter of the year! I wanted to take this time to reach out and thank each and every one of you for the engaging conversations, great feedback and continued support. It’s been a crazy year with organization consolidations, new business challenges, and what feels like a shift in Channel Programs and resources, to align with the shift to the cloud we’ve been feeling (or at least talking about) for over a decade.

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Breaking Records and Barriers with Dress for Success

We launched a month long clothing drive to support Dress for Success. For those of you who don’t know Dress for Success, they're a non-profit organization that empowers disadvantaged women to enter and re-enter the workforce by enabling them through training and outfitting them with interview attire .

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Channel Maven Does Halloween Right!

I have to admit I’ve not been the most festive for Halloween since, well college, but with an 18 month old and some new mavens on the team who have the spirit, I’ve changed my tune.

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Help A Woman in Need: Contribute to our Dress for Success Drive!

Every day on social media, in the news, and at the “water cooler” we hear about the gender gap, a critical need for more women in STEM, and how difficult it is for women to gain traction in a “man’s world,” especially in the tech sector. Through public speaking, participating in and supporting organizations like Cloud Girls, CompTIA’s AWIT (Advancing Women in Tech) and others, we're working to make a difference.

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Launching Exceptional Channel Partner Events

Last week Brad, Debbie, and I attended an amazing event put on by The Performance Group of Northern California. They called it a luxury leadership reboot – ‘For the Love of You’ (#FTLOY17) and it was simply an amazing experience. By the end, I kept saying, “every little thing” because at the end of the day that is what truly makes the difference.

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CHANNEL FOCUS 2017 – 20TH ANNIVERSARY!

If you follow American football, you may know the San Diego Chargers relocated to Los Angeles. It’s not a total loss for San Diego though, as this year the city plays host to Channel Focus 2017! Channel Maven is once again excited and proud to sponsor the event for the 3rd year in a row.

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Happy Thanksgiving from Channel Maven Consulting!

As we celebrate Thanksgiving this year, we're so grateful for you, our clients. To ensure others have the opportunity to be thankful in the coming year, our goal for 2017 is to do more around charitable giving. We'll be reaching out in December to tell you more about that. In the mean time, we wish you and your families a happy and healthy Thanksgiving.

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Channel Marketers: The Biggest Inbound Trends Affecting Your Channel

As channel marketers and tech geeks, we were thrilled to send team members to HubSpot’s Inbound 2016 marketing and sales event in Boston last week. This year’s speakers included the likes of Tim Urban, Reshma Saujani, Angela Duckworth, and Gary Vaynerchuk – all focused on digital transformation’s impact on demand generation.

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