Hiring the right Channel Account Managers (CAMs) can make or break your relationship with Channel Partners, increase (or decrease) their ability to drive revenue with your solutions, and greatly impact their willingness to engage with your teams. In a recent presentation at the 20th anniversary of Channel Focus North America, Heather K. Margolis gave details on the top traits of world-class CAMs. Here are three to look for when hiring an effective CAM:
Channel Maven Blog
This week we were honored to sponsor the 20th anniversary of Channel Focus North America in San Diego. It was the best Channel Focus event to date; smart panel discussions, expert presenters, tons of networking with Channel executives and a killer view!
I truly believe Channel sales is 80% nature, 20% nurture. So, how then do you fully train a Channel salesperson, Channel Account Manager, or Partner?
My husband loves to throw out quotes from Glengarry Glen Ross, all the time; "A-I-D-A. Attention, Interest, Decision, Action," or "I'd wish you good luck but you wouldn't know what to do with it if you got it," and of course, "ALWAYS BE CLOSING. Always be closing."
We hear about disruption all the time in the B2C; think Netflix and Uber. However, it’s just as prevalent in B2B, particularly in the Channel with so many Vendors competing for Partner mindshare. In today’s evolving landscape, there’s really only one choice for Vendors: disrupt or be disrupted.
In today’s sea of Vendor choices, Partners look for Channel Programs that are easy to do business with and profitable so they can focus on their customers’ needs, rather than the needs of their Vendors. With “ease of doing business and expertise” as the driving factors, many Vendors have responded by deploying virtual sales and marketing teams. For most, it’s a well-oiled machine - except for one small glitch. What happens when the Partner needs pre or post sales technical support?
In today’s competitive landscape, your Partners work with a variety of Vendors and don’t have time or patience to navigate a difficult program. Vendors who focus on ease of doing business are the ones finding success in their Partner programs.
How can you ensure your Program is easy to navigate but still provides value? Here are four components of a simple, effective Partner Program:
Welcome back to #CMCtv. In this episode, we talk about how important project management is to any successful Channel Marketing or Channel Program development endeavor.
The Vendor-Partner relationship has evolved and in today’s crowded Channel management ecosystem, Partners have more Vendors than ever to choose from. As a result, staying top-of-mind has become the number one priority for Vendors. This shift in thinking has trickled down to all elements of the Channel.
Channel sales and marketing are evolving as fast as the digital transformation they support. These rapid changes impact the way we do everything from Channel enablement and programs to recruiting and onboarding to training and engaging with Partners along their Partner journey.
Though our Boulder, CO office received 16" of snow yesterday, spring is literally right around the corner. In fact, Punxsutawney Phil did not see his shadow in February – so (fingers crossed) spring is coming earlier than expected. With it comes more sun, longer days and of course the best task of all: spring-cleaning… but wait. It’s not what you think. We’re not talking about your closets, basement or backyard; we’re talking about spring-cleaning your Partner Program so it aligns with the Partner journey!