Channel Maven Blog

How to Gain More Reach for Your Channel Partner Blog

IT Vendors dedicate considerable resources to writing, publishing, and maintaining Channel Partner blog platforms. The topics range from solution updates, to portal asset additions, to news and launches, to upcoming events (on and offline), and more. All of which is valuable information to help Partners grow their businesses alongside your solutions… when and if they actually engage with and read the content. Sadly, there are over two million blog posts published online every day and of the published B2B blogs, anywhere from 60 – 90 percent go unread.

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3 Skills Successful Channel Account Managers Have

Hiring the right Channel Account Managers (CAMs) can make or break your relationship with Channel Partners, increase (or decrease) their ability to drive revenue with your solutions, and greatly impact their willingness to engage with your teams. In a recent presentation at the 20th anniversary of Channel Focus North America, Heather K. Margolis gave details on the top traits of world-class CAMs. Here are three to look for when hiring an effective CAM:

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CMCtv Episode 14 - The Future of The Channel

Channel Maven Consulting welcomes Larry Walsh, CEO of The 2112 Group, for this enlightening episode of #CMCtv. Here, Heather K. Margolis, Channel Maven’s CEO, and Larry Walsh discuss the horizon of The Channel. Specifically, what is in store for Vendors and Partners over the next three years.

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How Changes to Twitter Impact To and Through Channel Marketing

Twitter is one of those love-it-or-hate-it social platforms. It can be time consuming and confusing but historically it’s been a significant driver of traffic to websites, which impacts SEO and Search Engine rankings. We love that part - but lately, Twitter’s been noticeably sluggish, engagement is more difficult to come by, and followers don’t stream in like they used to.

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Make Sure your Channel Marketing Core is Solid

This morning I pulled out my back. Stay with me, this will make sense for the Channel, I promise. If it doesn’t I’ll blame the muscle relaxers, but stay with me anyway.

I pulled out my back, like walking bent over and not able to pick up anything more than my laptop and immediately sought help from a few resources. Namely a chiropractor, massage therapist, and physical therapist. All of them said, “Well, you need to make sure your core is solid before you do anything else.”

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Next Gen Changes to LinkedIn Impact Social Media Strategy

Last fall we attended the Hubspot Inbound conference and were privy to some LinkedIn changes coming down the pike. We sent an email with the information we had (you can see it here) and promised an update as changes rolled out.

The visual changes to LinkedIn are striking, starting with a new navigation and circular image but are you aware of what happened to some of our favorite features? A few were axed altogether, some were removed and then quickly added back, and others are still available but moved.

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CMCtv Episode 13 – Channel Best Practices (that aren’t always practiced)

Welcome to Channel Maven TV (#CMCtv)! In this episode, Brad Rolfe, Channel Maven VP of Client Engagement joins Heather K. Margolis to share a few laughs and suggestions for Channel enablement and Channel best practices (that aren’t always practiced).

Here’s a recap; enjoy the full episode below:

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The ROI on Social Media Content Syndication Just got Worse

From a Vendor perspective, every tool or tactic that engages and assists Channel Partners to sell or develop solutions around yours, is one day closer to them joining your top 20%. This includes content syndication offerings meant to make it easier for Partners to execute marketing tactics. Think blogs and social.

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Vendors and Partners: How do you Define a Successful Channel?

The Channel Maven team has a collective 100 years experience in the channel so, it’s probably no big surprise that we often converse about best-in-class Channel Programs and which components lead to a successful Channel. Lately, we’ve been looking at it from the Partner journey perspective and how this point of view can help build an ideal Channel Program.

When looking for Vendor options, there are of course some common elements Partners identify and review. But beyond those, how (other than looking at sponsored award winners) can they define channel success or rank channel opportunities in order to make the best decision for their situation?

As a Partner looking to add a Vendor to your portfolio, or as a Vendor trying to attract Partners, here are some factors to take into consideration:

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5 Questions to Ask When Transitioning Your Channel to the Cloud

A guest blog from Jeff Mattan:

Transitioning to the cloud is a necessary step for organizations hoping to stay relevant with customers and prospects. However, while promises of growing cloud revenue and easy Channel assimilation are exciting, these things don’t happen overnight. Assuming your Channel will sell your new cloud solutions, no questions asked, could not only set you up for failure, but isn’t fair to Partners.

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