Channel Maven Blog

Make Sure your Channel Marketing Core is Solid

This morning I pulled out my back. Stay with me, this will make sense for the Channel, I promise. If it doesn’t I’ll blame the muscle relaxers, but stay with me anyway.

I pulled out my back, like walking bent over and not able to pick up anything more than my laptop and immediately sought help from a few resources. Namely a chiropractor, massage therapist, and physical therapist. All of them said, “Well, you need to make sure your core is solid before you do anything else.”

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Channel Jeopardy, anyone?

Channel Jeopardy Anyone?!

Answer: Four preeminent Channel analysts, all of whom left their posts to take executive positions in the last 12 months.

Question: Who are Tiffani Bova, Laz Gonzalez, Darren Bibby, and Tim Harmon?

What else do they all have in common? They will be contestants to my “Alex Trebek” in our “Channel Jeopardy” session at the ‘Leveraging New Technologies to Amp Your Channel's Effectiveness’ symposium being put on by Nuvello May 8th and 9th. I assure you, you will not want to miss this! [And NO, I will not be wearing a mustache (sorry, Alex).]

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CMCtv Episode 13 – Channel Best Practices (that aren’t always practiced)

Welcome to Channel Maven TV (#CMCtv)! In this episode, Brad Rolfe, Channel Maven VP of Client Engagement joins Heather K. Margolis to share a few laughs and suggestions for Channel enablement and Channel best practices (that aren’t always practiced).

Here’s a recap; enjoy the full episode below:

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The ROI on Social Media Content Syndication Just got Worse

From a Vendor perspective, every tool or tactic that engages and assists Channel Partners to sell or develop solutions around yours, is one day closer to them joining your top 20%. This includes content syndication offerings meant to make it easier for Partners to execute marketing tactics. Think blogs and social.

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Vendors and Partners: How do you Define a Successful Channel?

The Channel Maven team has a collective 100 years experience in the channel so, it’s probably no big surprise that we often converse about best-in-class Channel Programs and which components lead to a successful Channel. Lately, we’ve been looking at it from the Partner journey perspective and how this point of view can help build an ideal Channel Program.

When looking for Vendor options, there are of course some common elements Partners identify and review. But beyond those, how (other than looking at sponsored award winners) can they define channel success or rank channel opportunities in order to make the best decision for their situation?

As a Partner looking to add a Vendor to your portfolio, or as a Vendor trying to attract Partners, here are some factors to take into consideration:

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CMCtv Episode 9: Project Management Tips

Welcome back to #CMCtv. In this episode, we talk about how important project management is to any successful Channel Marketing or Channel Program development endeavor.

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Channel Veterans join the team to Strengthen your Channel Journey

So much of Vendor success is about understanding how the Channel Journey is shifting, then ensuring your program and communications arm Partners with the knowledge they need to be successful in today’s market. With this in mind, we’re excited to welcome Debbie Kane, VP Client Strategy and Brad Rolfe, VP Client Engagement, to the Channel Maven team. Both formerly with Penton and Everything Channel (now The Channel Co.,) they bring Channel experience and interesting insights to our team and the Vendors and Channel Partners we work with.

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Women in the Channel: Laura Bergerson on Entrepreneurship

With interest rates at an all time low and individual and institutional investors cash heavy, 2016 marks the beginning of what’s being referred to as the Golden Age for women entrepreneurs. In short, women now own 38% of the U.S. businesses across most industries and these ventures are growing at five times the national average. Over the last few years, we’ve seen more and more women in The Channel exploring entrepreneurship. If predictions are right and the “Golden Age” has only begun – there are plenty of up-and-coming women business owners hungry for advice from inspiring entrepreneurial women in The Channel.

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CMCtv Episode 5: Engage Digital Platforms for Channel Enablement

With the pace of the modern Channel enablement strategies moving faster than ever, more and more Vendors are asking; how will their Channel Partners keep up?

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Social Media Selling: Why Partners Need it for Channel Enablement

B2B selling is always evolving and with changes in the buyer’s journey driven by information, online presence, and digital engagement, social media selling is the logical next step.

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