Welcome to the latest episode of Channel Maven TV (#CMCtv). Join us monthly as Channel Maven Consulting’s, Founder and CEO, Heather K. Margolis interviews channel sales and marketing experts in and around the Channel. Varied topics are meant to help Vendors enhance their channel marketing strategies, drive more demand through their Channel and lead to more successful partner programs.
Our guest for March is VP of Channels at Cologix, Matt Wilson. Thank you, Matt for sharing your insights.
A founding member of one of the top channel programs in the industry, the Comcast Solutions Provider Program, Matt brings that expertise to his current role at Cologix, where he manages the indirect channel partner team and the overall indirect channel programs.
In this episode, Matt Wilson and Heather K. Margolis discuss necessary steps to create and implement a successful Partner Program. Matt emphasizes the importance of building a collaborative program and effectively communicating how that program aligns, not competes, with existing partner solutions.
Learn how to best communicate your value proposition to partners and educate them on how your program and solutions not only fits their business model, but ultimately helps them drive more revenue.