With the prevalence of online research, the B2B buyer’s journey is practically over before prospects bother to speak with a sales rep. Much of this research is done via social media. Yet, two-thirds of companies, including many of the Partners we work with, don’t have social media strategies in place and aren't attempting social selling. Wouldn't it be nice if there were a quick social selling guide that Vendors could use to help Partners drive demand on social media? We thought so too!
Why the reluctance to social selling?
It certainly doesn’t require a millennial or a social media guru to start a social selling strategy. It just requires learning the platforms and staying on top of the trends. Sounds simple – but Partners don’t have the time to devote. They’re busy with current clients and generating leads the old fashioned way. In addition, social strategy is inherently a delayed gratification process so before leads can be realized, many channel partners give up.
We recently developed an easy to consume, 4-minute Pocket Guide that breaks down the components of selling via social media. It shares tips and tricks for getting started and sticking to a plan. Use it to learn how to support your channel partners as they launch and strengthen their social media selling strategies.
The following quick-hit sections walk through our social selling guide and show you how to make it work for your channel partners:
- Social selling matters
- Partners are reluctant to adopt social selling
- What is social selling?
- Where do Partners begin?
- Establishing their brand online
- Building the right audience for demand gen
- Engaging for demand gen
- Finding time for social selling
Use this pocket guide to begin the conversation. Talk to Partners, find out if they are ready to begin implementing a selling strategy on social media. Then, consider integrating it into your Partner Programs and resources and share this guide with Partners to help them get started.
Ready? Download the 4-Minute Guide to Social Selling now!
In addition to our social selling guide, these article will help: