Channel Maven Blog

Build Trust with your Channel in a Super Sketchy World

There is a lot of talk of security and dishonesty and saying one thing but doing another. I’m not just talking about The Channel, I’m talking about everywhere and it’s made me more skeptical. My husband, who sends me links to articles and videos on an almost daily basis, is now usually met with my “did you send this?” And I can’t remember the last time I took anything seen on TV seriously, which unfortunately now includes football. #StillGoPats

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Optimize Partner Programs for Today’s Channel

In a world where attention is a commodity and Partners are pulled simultaneously in numerous directions, Partner Program Optimization (PPO) is key. We know… easier said than done, especially when existing programs have been in place for years and assessing and repositioning the value proposition can’t happen overnight.

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Building Channel Infrastructure to Better Enable Your Channel

Every single day we speak with Vendors about infrastructure to help them better engage and enable their Channels. Luckily, we’ve never built our own and refuse to take referral fees so, we remain unbiased when working with Vendors to discover what’s best for them. Putting together a robust infrastructure is typically a huge undertaking but it doesn’t have to be. It’s possible to take baby steps or take on some elements and not others.

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Breaking Records and Barriers with Dress for Success

We launched a month long clothing drive to support Dress for Success. For those of you who don’t know Dress for Success, they're a non-profit organization that empowers disadvantaged women to enter and re-enter the workforce by enabling them through training and outfitting them with interview attire .

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Channel Maven Does Halloween Right!

I have to admit I’ve not been the most festive for Halloween since, well college, but with an 18 month old and some new mavens on the team who have the spirit, I’ve changed my tune.

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Tried and True Tactics that Drive Demand for Channel Partners

Ever wonder if your Channel Partners are using social media effectively? It's a fair question these days as engagement strategies on social continue to shift. Social is designed to bombard but it can also be a great tool for making business connections and believe it or not, there are right and wrong ways to go about it. Use it effectively and social drives demand and leads. Use it incorrectly and risk being unseen and unheard in a sea of noise. 

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Podcasting in the Channel – why start?

You know as well as I do – today’s Partners work with multiple Vendors. They're highly focused on their company’s growth (not yours), wear tons of hats and have very little time, especially when it comes to communications they deem unimportant. Understandable, yes. But for Vendors, this can be frustrating considering the time and effort you've invested in increasing Partner engagement and motivating them to sell your solutions.

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The First Step of Partner Recruitment isn’t about Recruitment

Today’s Channel Partners are more often than not born in the cloud, driving recurring revenue models, and they don’t typically refer to themselves as your “Partner.” In their minds, they are just one of many technology companies leveraging (your) IT solutions to drive success for their customers. It's all part of the shifting Channel.

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Secrets for Successfully Educating your Channel Partners

As The Channel evolves alongside digital transformation, Partners continue to work through their shifts from one-and-done sales models to recurring revenue while working with multiple Vendors. Staying top-of-mind with Channel Partners has always been a challenge for Vendors and as The Channel shifts, the challenge becomes greater and more complicated.

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Help A Woman in Need: Contribute to our Dress for Success Drive!

Every day on social media, in the news, and at the “water cooler” we hear about the gender gap, a critical need for more women in STEM, and how difficult it is for women to gain traction in a “man’s world,” especially in the tech sector. Through public speaking, participating in and supporting organizations like Cloud Girls, CompTIA’s AWIT (Advancing Women in Tech) and others, we're working to make a difference.

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Channel Maven eBooks

4-Minute Pocket Guide

Help Partners drive demand with social selling.

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Building Successful Channel Programs

Building a competitive Channel Program in today’s crowded environment.

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Master the Art of To-Partner Communications

Partners have a preference for how they receive communications from Vendors. Give your Partner communications a make-over.

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The Latest Thinking in Through-Partner Marketing

Jenn Reed, VP Channel Consulting at Channel Maven Consulting, presented emerging strategies in Through-Partner Marketing at Channel Focus North America. This e-book summarizes her insights.

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