Looking for Channel enablement tips, tricks, and news? Have we connected on LinkedIn or Twitter? If not, now is a good time, especially if you’re a Vendor, Distributor, or Channel or Alliance Partner.
Every year we work with Vendors and thousands of their Channel Partners to help them leverage marketing tactics, develop strategic integrated marketing plans, understand how to drive more demand, make sales via social media, and so much more.
So, when it comes to Channel enablement, we’re here to give ideas, promote resources, and highlight what other Vendors and Channel Partners are doing to growth hack their Channel. We also work hard every day to provide relevant and engaging content on our social media channels, weekly blog, and bi-monthly newsletters to help readers engage their Channel, find new buyers, embrace the Partners’ journey, and grow revenue.
If you haven’t yet connected with us on social media, here is why you might want to start:
We promote our audience
Our social media strategy includes actively posting content from around the Channel and we’d like to help your relevant content gain reach. We look for: Channel news and updates, women in the Channel, marketing advice, Channel leadership, Channel specific tips and tricks, videos, whitepapers, eBooks, and other resources focused on channel enablement and marketing to and thru Partners. Have interesting Channel content to promote? If it fits into our wheelhouse we’ll be happy to help! Just ask.
Keep up with Channel Enablement best practices
88% of B2B organizations now use content marketing as an integral part of their overall marketing strategy. As best practices evolve (practically before our eyes), it’s becoming more difficult to sift through tools and tactics and get a sense of which practices fit specific marketing objectives. Our content is handpicked to help our audience avoid the discovery process and clutter while clarifying and focusing on the ideas we know work.
Overcome Channel challenges
Keeping up with Channel news, changes, and evolution is a daunting task and most of us don’t have the time we need to stay up to date. Let us help! Even though technology has created a world of endless possibilities and opportunities for Channel Partners and Vendors, we have an eye for choosing the articles that highlight the ‘need to know’ topics.
Gain insight from industry leaders
Sure, it’s nice to know the general challenges Vendors and Partners face in The Channel, but sometimes it’s more helpful to hear personal anecdotes and unique perspectives especially from Channel leaders. Channel chiefs face a unique set of challenges. Our social media team works to curate interviews, articles, and information to help Channel superstars share their wisdom so everyone in The Channel can learn and grow from each other’s experiences.
Get a sense of direction - where is the channel headed?
The Channel landscape is on the move. Mergers and acquisitions happen frequently, new players are emerging, while old faces are exiting. It’s a lot to keep track of on top of all the other things on a to-do list. We hand pick content to share that will help you stay in the know. Let us be your crystal ball!
We follow back
If you follow us and you’re in The Channel – we will follow you back! Heck, if you’re in marketing and offer relevant insights we’ll follow you back! Our social strategy includes promoting The Channel, helping Vendors and Partners, and sharing, liking, and conversing via our social media channels.
Heather Margolis - Founder and CEO
Sheila O’Neil - VP Channel Strategy
Jenn Reed - VP Channel Marketing
McNall Mason - Director Digital Strategy
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