Channel Maven Blog
Now more than ever, Partner recruitment is a two-way street. Vendor teams are actively seeking, recruiting, and onboarding new Partners and simultaneously, Partners are seeking relationships with Vendors that fit into their solutions and services offerings.
Today’s Channel Partners are more often than not born in the cloud, driving recurring revenue models, and they don’t typically refer to themselves as your “Partner.” In their minds, they are just one of many technology companies leveraging (your) IT solutions to drive success for their customers. It's all part of the shifting Channel.