Channel Maven Blog

Brad Rolfe

Recent Posts

5 Steps: Drive More Demand Through-Partners with Strategic Segmentation Best Practices

In today’s Channel, most Partners are working with 5-25 Vendors at a time and the more  Vendors they work with, the more communications they receive - every day. In that sea of incoming information, Partners tend to tune out to anything that’s not urgent, which can make it challenging to grab their attention for program updates, trainings, events, and other communications they deem non-essential.
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Inbound Partner Recruitment: Public-Facing Program Pages

Now more than ever, Partner recruitment is a two-way street. Vendor teams are actively seeking, recruiting, and onboarding new Partners and simultaneously, Partners are seeking relationships with Vendors that fit into their solutions and services offerings.

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The First Step of Partner Recruitment isn’t about Recruitment

Today’s Channel Partners are more often than not born in the cloud, driving recurring revenue models, and they don’t typically refer to themselves as your “Partner.” In their minds, they are just one of many technology companies leveraging (your) IT solutions to drive success for their customers. It's all part of the shifting Channel.

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