Social media brings greater awareness to your organization, but it’s time-consuming and not always easy to fit in with the other business tasks you’re completing every day. To increase your social media reach, drive more engagement and save you precious time, here are 7 tools to add to your marketing tool-kit .
Increase Your Online Presence
Quora - Quora is a question and answer forum that relies on user-generated content like Wikipedia. If you are looking to be seen as an expert in your field, this is a great place to set yourself apart by answering questions thoughtfully. The goal here is to be helpful, not salesy.. If you are looking for specific information, Quora is one of the best places to ask a question.
LinkedIn Video - In 2013, LinkedIn began rolling out the LinkedIn Professional Portfolio, which lets you showcase your professional achievements visually. You can upload images, videos, presentations and documents to the different sections of your profile in order to increase engagement and stand out from the crowd.
Get Noticed More
Buffer – Want to know how your social media updates are performing? Then you need Buffer. This publishing tool sends your updates to Twitter, Facebook, LinkedIn, Google+ and App.net while providing powerful built-in analytics. These analytics help determine which posts are working well and the best time to publish updates based on your followers’ viewing habits.
Canva - Research shows that people love visual content. Images add interest to text and increase the number of shares for blog posts, articles, eBooks, etc. Canva lets you add graphics to your content by customizing templates without the need for graphic design help.
Feedly - Since the disappearance of Google Reader new RSS readers have entered the content aggregator space. One of the more straightforward, but well-designed options is Feedly. With Feedly you can subscribe to the RSS feeds of industry blogs and news sites to find content around topics that interest you and your target customer. It also provides an easy way to share information across your social media networks.
Flipboard - Touted as your own “personal magazine”, this app creates a beautiful layout for blogs, news sites and social profile feeds that you can “flip” through to read. Similar to Feedly, you can read sources you subscribed to or select from different topics.
Mention - This is one of the best tools to monitor your company’s presence on the web. You can track brand mentions or select keywords used in online forums, social media platforms, blogs and more. But, the real plus is being able to respond directly to the results you find.
These are some of our favorite tools for social. Do you agree? Are there additional social media or productivity tools you’d recommend? Let us know in the comments.
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