Technology executives are notorious for having endless to-do lists and limited time to focus on tasks that aren’t actively building the business. The same can be said for senior developers, product managers, and other internal subject matter experts who lack time for marketing initiatives such as blogging.
Channel Maven Blog
As you ask your Partners to promote your business and solutions, they are looking to the Vendors who are also going to benefit their businesses. For many companies the concept of featuring business partners in blogs and sharing, liking and commenting on their social posts, across networks is a given. However, when Vendors participate in these activities by featuring Partners in blogs or sharing a Partner’s original content on social media, this typical business practice is suddenly viewed as Vendors playing favorites across their Partner ecosystem.
A big THANK-YOU to all of our clients, business partners, and friends who have been nothing but supportive and inspirational as we've grown Channel Maven Consulting from concept to thriving company over the past NINE years. We couldn't have done it without you!
Thank you for watching another informative episode of Channel Maven TV (#CMCtv) and a big warm welcome to our guest, Joe Gabriel, Sr. Director Global Partner Marketing at Informatica. Joe and his team work with Informatica Partners to develop programs and campaigns that drive more leads and grow their Partners’ pipelines.
Seventy-five percent of today’s buyers conduct online research before engaging with a sales team and when they do, it’s because they already vetted their options and think they’ve found a good fit. In a sea of Solution Providers, how can Vendors ensure their Partners have the impactful digital footprint needed to attract these savvy customers?
Channel Partner recruitment is fairly simple if your goal is to sign up as many random Partners as you can in hopes a portion of them sell your solutions. Sure, you give them onboarding support, assign a Partner-facing team member, provide assets and probably a portal, but are those enough to move the needle on the 80/20 conversation?
Based on challenges we hear from Vendors, it’s not. Depending upon your list size, let’s say recruitment endeavors net 2000 new Partners but only 10% (200) actually do something the first year but wait – it gets worse. Two years later only 20 of those 200 are still actively selling.